The Luxury Reporter, publisher of
the e-magazine, TLR in partnership with TOPCOMM PR Concept & Events, an
integrated marketing communication and events management company will hold a
Luxury Lifestyle Summit in July 2017.
Tagged, ‘Digital Inside: Get Wired
to Deliver the Ultimate Luxury Experience’, the summit will be an annual event
that aims to attract senior luxury sector executives, corporate decision-makers
and financiers from in Nigeria including Chairmen, CEOs, CFOs, COOs, Presidents
and Managing Directors from different industries.
It will be a two-day event
incorporating conference and exhibition where issues on the luxury industry
will be discussed and how new technology is influencing manufacturers while
giving opportunities to luxury lifestyle products designers, wholesalers and
retailers to exhibit their wares
The summit will look at how new
technologies, including laser printing, Internet, new technologies used in
textiles, are changing the manufacturing processes for the luxury goods
industry around the world and how local artisans and luxury good service
providers can tap into this, including the role of traditional artisanship in
this evolving landscape.
“There have been debates on whether
Nigeria has brands that can be tagged as luxury,” explained Funke Osae-Brown,
publisher, The Luxury Reporter Magazine. “I think the fact that Nigeria has
luxury brands in the fashion industry, cosmetics and even artisans in remote
parts of Kano and Oshogbo making bespoke furniture and leather goods, has been
established. The debate now should be how can these brands compete globally?
The only way to make this happen is the internet. Hence the theme for the
conference ‘Digital Inside: Get Wired to Deliver the Ultimate Luxury
Experience’ is just right.”
Tope Ogbeni-Awe, Chief Service
Officer, TOPCOMM PR Concept & Events Ltd, said TOPCOMM PR is glad to
partner with The Luxury Reporter on the Luxury Lifestyle Summit. According to
him, there is a need to take the Nigerian luxury industry into the global space
where it can compete with other international brands.
“There are many important questions
to ask: Does the flagship store matter anymore – and how can interactive
shopping influence retail? Many of the new territory flagships are hampered
because people still want to buy in Paris, or Chinese customers want to buy in
South Africa, or Hong Kong. Can the luxury store simply be transplanted or does
brand expansion require a rethink? These are some of the issues that will be
tackled at the conference,” he said.
Osae-Brown further explained that
the Internet is becoming the New China where manufacturers of luxury products
and service providers can interact with and engage with consumers. The internet
is an alternative for the Nigerian market where retail space is a big issue.
The summit will also include an
exhibition space where luxury goods and service providers can engage with their
consumers. “It will be an opportunity for retailers of jewellery, beauty,
motor, watches, private equity, investment Banking, private banking, investment
/ asset management, architecture, travel companies, luxury Hotels, luxury Event
Management companies, luxury service providers, airlines and others to meet and
showcase their products and discuss how to maximise the online market,” added
Ogbeni-Awe.
Website: www.luxuryreporter.com.ng
Email: info@luxuryreporter.com.ng
theluxuryreporter@gmail.com
Tel: +2348033540883
Twitter: @luxuryreportng
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