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| Top Management Executives of NB Plc and SON tasting Amstel Malt at Media Meet |
The Standard Organisation
of Nigeria(SON),the statutory body that is vested with the responsibility of standardising
and regulating the quality of all products in Nigeria,has debunked the claims
of a fake Amstel Malta in circulation. Mr. Fred Akingbesote, Deputy Director,
who represented the Director General of the organisation explained to
Journalists in Lagos on Thursday that Nigerian Breweries have met all SON
safety and quality requirements and have complied with all requirements of the
new National IndustrialStandard (NIS) logo.
In August 2016, Amstel Malta, the premium, low
sugar formulated malt drink from the stable of Nigerian Breweries, launched a new
credential campaignWhyAddMore.Shortly after the campaign, a picture went viral
that a fake version of the Amstel Malta is in circulation. This was because the
new packaging wore the new NIS logo while the old packaging had the old NIS
logo of the Standard Organisation of Nigeria.
Akingbesoteconfirmed that
the NIS logo on Amstel Malta is the highest mark of quality from SON and
commended the management of Nigerian Breweries for its commitment to the
highest quality standard. He stated that Nigerian Breweries is one of the first
companies to adopt the new NIS logo which was launched in September 2015.
He maintained that the
people behind the defamation are just playing on the intelligence of Nigerians.
“We have a web site (www.son.gov.ng) which contains all information on our standards and quality
regulations. Every Nigerian who has doubts about any product certified by SON
should crosscheck the facts”, he said.
Also speaking on the
occasion,Kufre
Ekanem, Nigerian Breweries Plc Corporate Affairs Adviser explained that the
Amstel Malta was one of the first brands to comply with SON directives. He
added that the brand revised its packaging in line with the guidelines and
approval of National Agency for Food, Drug Administration and Control, NAFDAC
and in compliance with the new mandatory NIS quality logo from the SON
“In the normal course of product and packaging
renovation, old packaging and the new introduction co-exist in the market until
the old one dries out. In view of the twelve month shelf life, we currently
have Amstel Malta with both the old and new packaging in some parts of the
market,” Ekanem said.
He maintained that Nigerian Breweries is a
world class multinational company that has operated in Nigeria for over 70
years and that the quality of its brands has been one of the key success
factors of the company across these decades. “Every pack of Amstel Malta is
produced to the highest quality-control standards of Nigerian Breweries,” he
noted.
Ekanem assured consumers that every pack of
Amstal Malta contains the same premium quality malt drink that they have come
to love.
He informed that the company has reported the
defamation attempt to the police and remains grateful that the Police
authorities are investigating the case further.
Tags
Business