Heirs Holdings today
announced the appointment of Pelumi Fadairo as Director of Marketing and
Corporate Communications. Fadairo will be responsible for driving
the Group’s strategic marketing objectives and co-ordinating brand management of
its rapidly growing portfolio of pan-African investments in the power,
financial services, oil and gas, hospitality and real estate, and healthcare
sectors.
Prior to joining Heirs
Holdings, Fadairo was the CMO of BizzCloud, a
Netherlands-based software company, where she designed and executed
strategy and go-to-market plans. In this role, she led the internationalisation
strategy for the brand and optimisation of customer acquisition, through
improved customer experience. She has also provided consultancy for
clients across the fintech, cloud services, cleantech and publishing
sectors, combining her knowledge, experience and network across Africa, to
develop market entry strategies. Fadairo previously held senior
positions at Dell, where she developed and executed marketing strategies
across Europe and emerging markets.
Commenting on the
appointment, the Group CEO, Heirs Holdings, Emmanuel Nnorom stated, “Heirs
Holdings is at an important growth stage, as we expand and deepen our
investments within the twenty African countries where we operate. Pelumi's
experience in building strategies, managing complex stakeholder teams and
executing marketing campaigns make her well qualified to take on this new
role”.
The Chairman of Heirs
Holdings, Tony O. Elumelu, also commented on Fadairo's role " As we
are increasingly impacting lives across Africa, through our investments and our
commitment to growing social and economic wealth, the role of marketing and
communications is increasingly important. Filling this critical role is a sign
of our ongoing commitment to institutionalisation and our desire to ensure our
unique African message is heard by audiences, globally and across our
continent”.
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