New York Times Partners New Telegraph Newspaper

Eric Osagie..Ag MD New Telegraph

 

After months, weeks and days of frenzied preparations and anxious expecta­tions, it is here at last! The New York Times makes a historic debut in today’s edi­tion of the New Telegraph, in form of an eight-page pull-out.

The Board of Editors of the New Telegraph had, in the last few weeks, been working round the clock in consulta­tion with the New York Times’ team and our Editorial Coor­dinator in Europe, Sam Am­sterdam, to ensure a hitch-free take-off of the weekly insert, every Monday from today.

The publication of The New York Times International Weekly insert is sequel to the granting of an exclusive licence by The New York Times to New Telegraph, to print and distribute the publication in Nigeria every week for the next three years.

With the debut of the insert today, business and political leaders in Nigeria will be able to join their counterparts across the globe, every Mon­day, in reading one of the world’s most reputable news­papers.

Commenting on the devel­opment, the Managing Director/Editor-in-Chief of New Telegraph, Mr. Eric Osagie, said: “This partnership is part of the newspaper’s strategic process of continuous im­provement and value offering on our products, to our es­teemed readers and advertisers, who have believed in this newspaper from the start. We decided to partner with the New York Times because it  is one of the most reputable newspapers in the world, and what those amongst our target audience would read when they are in America or any part of Europe. Now, our audience in Nigeria don’t have to go to America to read the NYT. Every Monday, when they buy the New Telegraph, they hit the international news highway instantly. It is the best of two worlds our readers and ad­vertisers will be getting for the price of one.”

The insert is a co-branded weekly section in the New Telegraph, in the layout and typography of the New York Times domestic edition. It shall be composed of news coverage, business, arts, science, commentary, color pho­tos and graphics about the United States, world affairs, culture and social trends.

The deal with the New York Times (NYT) is the first of its kind by the newspaper with any newspaper organization in the whole of Africa, and entails the New Telegraph carrying the 12-page insert of which is produced by Chief Correspondents and Editors of NYT, every Monday for the next three years.

Also, as part of the deal, the New Telegraph will display a PDF version of each issue of the insert on the newspaper’s website, http://www.new­telegraphonline.com, for a period of no more than 14 days following first publication.

The New York Times is an American daily newspaper, founded and continuously published in New York City since September 18, 1851. It has won 112 Pulitzer Prizes, more than any other news organization.