Nigerians Are No 1 Bleaching Cream Users In The World


A dermatologist at the  University of  Ilorin Teaching Hospital, Dr. Nike Omotoyosi, has said Nigeria has  the  highest number of  people who  indulge  in  skin bleaching.

Delivering a lecture entitled,  “The Harmful Effects  of Skin Bleaching,’’ yesterday in Ilorin at a Lenten season programme, organised by the wife of Kwara State governor, Mrs. Omolewa Ahmed, the dermatologist stated that  the rate of skin cancer and other kidney diseases was on the rise due to bleaching.
“Nigeria is the foremost country where people bleach their skin in the whole world due to the negative effects of advertisements on billboards where white skinned women are portrayed as beautiful.
“There is the misconception that only fair people are beautiful. As such, those with dark skin would want to attract the opposite sex by removing the dark spot using different chemicals to bleach,” a report by the News Agency of Nigeria (NAN) quoted her as saying.
Omotoyosi, who  noted that some were lured into bleaching due to societal pressure, added  that the trend was now popular with men.
Bleaching, according to her, reduces  melanin, a pigment of the skin.
According to her,  melanin protects  the skin from the harsh rays of the sun  while acting as a protective agent against cancer and other dangerous skin diseases.
She said  active bleaching agents and chemicals found in most Nigerian markets were hydroquinone, mercury and steroids.
“Many countries,  including Nigeria,  have banned the use of these active ingredients in cosmetics but bleaching  still persists in this country,” Omotoyosi said.
She said other side effects of bleaching included  burns, dark  nails, permanent luekodermia, easy bruising, stretch marks, recurrent skin infections, dermatitis, pimples breakout and onchronosis.
“Mercury poisoning on its own causes  severe nerve problems, movement disorders, hearing impairment, kidney damage and psychiatric disorders,” the dermatologist added.
Omotoyosi, however,  recommended sensitisation  of  the public on the dangers of  bleaching while also advocating the use of  moisturisers and sunscreen cream.
She further  called on government to check  advertisement copies , which  portray  the black race in negative light,  saying “Black is beautiful.’’

CKN NEWS

Chris Kehinde Nwandu is the Editor In Chief of CKNNEWS || He is a Law graduate and an Alumnus of Lagos State University, Lead City University Ibadan and Nigerian Institute Of Journalism || With over 2 decades practice in Journalism, PR and Advertising, he is a member of several Professional bodies within and outside Nigeria || Member: Institute Of Chartered Arbitrators ( UK ) || Member : Institute of Chartered Mediators And Conciliation || Member : Nigerian Institute Of Public Relations || Member : Advertising Practitioners Council of Nigeria || Fellow : Institute of Personality Development And Customer Relationship Management || Member and Chairman Board Of Trustees: Guild Of Professional Bloggers of Nigeria

1 Comments

  1. Joseph Chukwuma2/4/14 6:48 pm

    its just a symptom of low self esteem.You should be proud of how you look.Afterall,you are not defined by your colour but the qualities you posses as an individual.

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