Following
its strategic partnership with East Africa media monitoring agency Reelforge
Media Monitoring, P+ Measurement Services was on Monday, March 27, appointed by
global communications firm, Burness Communications to provide media monitoring
services in Ghana market.
P+
will be providing print, online, TV and radio monitoring for Burness in the
West African country.
Based
in Bethesda, Maryland, and with an office in Nairobi, Kenya, Burness
Communications provides public relations support to nonprofit organizations.
The company specialises in advocacy campaigns, media relations, public policy
engagement, event planning etc.
P+
is in charge of Reelforge’s client media monitoring and measurement briefs in
Nigeria and Ghana market while Reelforge provides Media Monitoring services to
P+ Measurement’s clients in East Africa market.
Speaking
on the appointment, Lead Consultant P+ measurement services Nigeria, Philip
Odiakose said: “We are very happy to have been selected to manage the Burness
Communications brief in the Ghana market and we are committed to helping the
brand grow in the region through media monitoring and intelligence. This means
more work for the team, and we hope to deliver the best, with the current
market standard”.
As
a member of International Association for the Measurement and Evaluation of
Communication (AMEC) in the region, P+ Measurement Services, over the past one
year, has undergone a media monitoring and PR measurement literacy campaign for
brands and government agencies in a bid to standardize a procedure that enables
stakeholders to understand that implementing the right media monitoring and
measurement campaign will help companies get a clearer understanding of
consumer habits and sentiment toward brand products and services.
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Business