The movie was announced at a press conference, which was held on April 21, 2012, at the iconic Radisson Blu Anchorage Hotel in Lagos. Present at the press conference were Tony Abulu, Isaiah Washington, Jimmy Jean-Louis, Zack Orji, Ebbe Bassey, Lynn Whitfield, and representatives of partnering brands. This historical crossover film has received brand support from MTN, M-Net/ DStv, Silverbird Cinemas, Sovereign Trust Insurance and African Artists Collaborative.Scheduled for release in Summer 2012, Doctor Bello is positioned to showcase Nollywood’s cross-marketability within the international spectrum. It is the first movie project financed in part by the recently established Nigerian Intervention Fund for the arts and entertainment industry administered by NEXIM Bank.